Service 03 — Custom Software & Automation

Systems that do the busywork while you sleep.

Follow-ups, data entry, reporting, handoffs between tools — the invisible work that quietly eats your week. We design and build custom automations, integrations and internal software that run it all, 24/7, without you touching it.

Watch it run

One lead. Zero clicks.
Five things handled.

A form gets submitted on your website. Before you've even seen the notification, the system has enriched, scored, routed, logged and announced the lead. Those pulses? That's your busywork, doing itself.

workflow: new-lead.flow — 1,204 runs this monthRunning
⚡ TRIGGER website form submitted ENRICH company · role · size SCORE fit 0–100 · intent HOT ≥ 75 send calendar link WARM < 75 enter nurture seq. CRM + slack LOG report

Simulated workflow — illustrative of the systems we build for you

The quality bar

Automations we build,
in plain English

Every business runs on a handful of repeated motions. Here's what they look like once they're wired into software.

Recipe — Sales

The follow-up that never forgets

quote sentwait 3 daysno reply?send nudgeday 7: call task
Replaces: the deals you lose to "I forgot to follow up"

Recipe — Reviews

Reputation on autopilot

job completewait 1 daySMS review ask5★? post it<4★? alert you first
Replaces: manually begging happy customers for reviews

Recipe — Ops

The Monday report that writes itself

every Mon 7ampull CRM + ads + site databuild summaryemail + slack
Replaces: 2 hours of copy-pasting into a spreadsheet

Recipe — AI-assisted

The inbox that triages itself

email arrivesAI classifies intentquote request? draft replyyou approve & send
Replaces: drowning in a shared inbox every morning

Why it pays for itself

Do the math on
your own week

Count the hours you or your team spend on copy-paste work: moving leads into the CRM, sending the same follow-up, building the same report. An automation does each of those in seconds, every time, forever — and it never calls in sick.

0h

Typical weekly hours a small team spends on repetitive admin*

0h

That same busywork over a year — nearly 20 full work-weeks*

Seconds

What each of those tasks takes once it's automated. *Your numbers will differ — that's exactly what the diagnostic call measures for your business.

Plays well with your stack

We wire into the tools
you already use

CRMGmail / OutlookGoogle SheetsSlackCalendarsStripe / InvoicingSMSWeb formsAd platformsAccountingE-commerceAI models+ anything with an API

No tool for it? That's where the custom software half comes in — internal dashboards, client portals, calculators, booking systems. If your business needs it and it doesn't exist, we build it.

Your week back.
Every week.

Book the diagnostic. We'll list every repetitive task in your operation and show you which ones a system should be doing by next month.

Automate my ops